What does analytics setup cover for a Web3 launch?
| Measurement area | Setup focus | Useful decision |
|---|---|---|
| Website | GA4, tag manager and agreed events | Which actions show intent? |
| Campaigns | UTM conventions and attribution rules | Which source brought a visit? |
| Community | Telegram and Discord join tracking | Which channel led to a join? |
| On-chain | Wallet connection and agreed conversions | Which actions can be counted? |
Analytics setup turns these signals into a consistent measurement plan. It is for teams preparing a token launch, presale, campaign or post-launch program that need to compare activity across channels. The work starts with the decisions the team wants to make, not with a dashboard template. We write a Launch Spec that lists the business questions, events, sources and ownership before implementation. This is useful when campaign links, landing pages and community entry points are being managed by different people. For broader launch planning, see token launch and growth and go-to-market strategy.
How do GA4 and tag manager work together?
| Component | Role in the setup |
|---|---|
| GA4 | Receives the agreed website events and reports activity. |
| Tag manager | Organizes tag deployment and event configuration. |
| Event plan | Defines names, triggers and the action each event represents. |
GA4 is only useful when event names and triggers reflect real user actions. We map the relevant pages and interactions, then configure the agreed events through tag manager where appropriate. The event plan records what each event means, how it is triggered and where the team can review it. This gives marketers and developers a shared reference instead of relying on informal naming or assumptions. Before a tag is published, the Spec Review checks the intended event against the page or action it represents. The team should provide access to the relevant GA4 property, tag manager container and site environment, plus a list of conversion actions. If an existing setup is in place, we identify what should remain, what needs adjustment and what requires a decision from your team.
Which Telegram and on-chain conversions can be tracked?
| Signal | What we define | What the team receives |
|---|---|---|
| Telegram | The join action and campaign source to record | A documented join-tracking approach |
| Discord | The agreed community join event | Event definition and reporting context |
| Wallet connection | The connection action on the site | A named website event |
| On-chain conversion | The agreed conversion signal | A clear event definition and reporting path |
We identify the conversion that matters to your launch, then specify the event and the signal available to record it. For Telegram, the setup connects campaign entry points with join tracking where the available implementation supports it. For wallet and on-chain activity, the team must define the conversion first: for example, whether the measurement question concerns a wallet connection or another agreed on-chain action. We do not treat those as interchangeable events. The Channel Matrix records the source and the event used for each route, so reporting can distinguish a site visit, a community join and an on-chain conversion. If community growth is also in scope, see community growth and engagement.
How are UTMs and campaign attribution organized?
| Rule | Decision to make | Example of the decision |
|---|---|---|
| Naming | Which source and campaign labels the team will use | Consistent labels across campaign links |
| Attribution | Which recorded source answers the reporting question | First visit or a defined conversion path |
| Pixels | Which ad-platform pixel is in scope | Select the platforms used by the campaign |
| Server-side option | Whether the implementation should include it | Confirm fit during technical review |
Attribution is a set of agreed conventions, not a claim that every later action can be tied to one person or touchpoint. We create UTM rules that the team can apply to campaign links, then map those labels to the questions in the event plan. When ad-platform pixels or server-side options are relevant, we include them in the implementation scope and document their role. Keep the rules short enough for campaign owners to follow: agree the naming fields, define who creates links and record where the canonical rules live. The Readout can then explain how to interpret the collected signals without mixing source labels or conversion definitions. For paid acquisition support, explore crypto advertising.
What does the analytics tracking handover include?
| Deliverable | What it contains |
|---|---|
| Event definitions | Names, intended actions and triggering context |
| Attribution notes | UTM conventions and source rules |
| Configuration | Agreed GA4, tag manager and tracking changes |
| Dashboard | A view of the agreed measurement signals |
| Documentation | Setup notes and guidance for the team |
The handover is designed for people who will use or maintain the tracking after implementation. We confirm the agreed scope, configure the events and tracking options, then check that the selected actions appear in the relevant reporting view. The documentation pack records the event plan, attribution conventions, consent handling and ownership points. The dashboard reflects the decisions made at kickoff; it is not a substitute for a clear event definition. Work is scoped after reviewing required access, the current site and the channels in use, so the schedule follows the real implementation tasks. If you need recurring campaign measurement after setup, discuss growth marketing retainer or post-launch support.
What can analytics tracking not verify?
| Area | Boundary to plan around |
|---|---|
| GA4 and ad platforms | Their processing and reporting rules remain outside the setup. |
| Telegram joins | A join signal does not necessarily identify a person across later actions. |
| On-chain activity | A wallet-level event is not proof of a specific person's identity. |
GA4 and ad platforms apply their own processing and reporting rules, while Telegram join signals and public on-chain activity do not by themselves establish a person's identity across channels. We therefore promise the agreed configuration, documented event definitions and implementation checks—not a complete identity graph or a particular attribution outcome. To keep the data useful, the Launch Spec records what a signal can establish and what it cannot. The team should also decide which consent language and consent handling belong in the implementation before tags are enabled. If the existing setup has unclear events or inconsistent campaign labels, a Web3 marketing audit can help identify the measurement issues to resolve first.
What should you prepare before analytics implementation?
| Prepare | Why it matters |
|---|---|
| Site and analytics access | Lets us review the current configuration. |
| Conversion priorities | Keeps the event plan tied to real decisions. |
| Campaign channels and links | Informs the Channel Matrix and UTM rules. |
| Consent requirements | Defines how tracking should be handled. |
A focused kickoff avoids configuring events that no one will use. Gather the pages where key actions happen, the campaign channels in scope, existing link conventions and the names of the people responsible for analytics, development and marketing. Flag any community or on-chain conversion that needs a specific definition. We then turn the inputs into a Launch Spec, agree the Channel Matrix and confirm the implementation scope before making changes. After setup, the Run Log records completed work and the Readout summarizes the agreed signals and handover notes. Send AEOTech your current analytics setup, target conversions and channels; we will review the inputs and return a scoped plan for implementation.
Prices
| Service | Price | Quote |
|---|---|---|
| Analytics Setup | from $240 / hour |
Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.
How it works
- Share the measurement contextProvide the site, current analytics setup, campaign channels and conversion priorities.
- Agree the Launch SpecWe define the events, attribution questions, consent handling and access needed before implementation.
- Map the Channel MatrixWe document the campaign sources and the website, community and on-chain signals in scope.
- Configure and checkWe implement the agreed GA4, tag manager, event and tracking changes, then check the recorded signals.
- Hand over the ReadoutYou receive the documentation pack, dashboard context and notes for maintaining the setup.
Frequently asked questions
How much does analytics and conversion tracking setup cost?
Setup starts from $240 / hour. The scoped work depends on the current analytics configuration, channels, events, access and tracking options required. We review those inputs before confirming the work to be delivered.
How long does GA4 and tag manager setup take?
Timing is set after an access and requirements review. The scope depends on the existing setup, the number and type of events to define, and whether Telegram, on-chain or ad-platform tracking is included. We confirm the sequence before implementation.
Can you track Telegram joins back to a campaign?
We can define and configure Telegram join tracking as part of the agreed setup, and connect it to the campaign-source approach where the implementation supports it. A join signal does not necessarily connect the same person to later website or on-chain activity.
Can GA4 show which campaign led to an on-chain conversion?
We can document UTMs and attribution rules, then define the relevant website and on-chain signals. Those records can support campaign analysis, but a wallet-level event does not prove a person's identity across channels. The Readout explains what the collected signals establish.
Do I need to provide access to GA4 and tag manager?
Yes, access to the relevant GA4 property, tag manager container and site environment helps us review and configure the setup. If access cannot be shared, tell us what implementation or review path is available so we can scope the work accordingly.
Can you promise that every conversion will be attributed correctly?
No. GA4 and ad platforms apply their own processing and reporting rules, and Telegram joins or on-chain activity do not by themselves establish a person's identity across channels. We deliver the agreed configuration, event definitions, checks and documentation, and state the limits of each signal.
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