Yandex Direct advertising management for Web3 projects

When does Yandex Direct fit a Web3 project?

Yandex Direct management fits projects that can state a clear offer and give prospective customers a useful next step. We first connect the campaign objective to the destination page: for example, a product page, application, or project overview. If the destination is unclear, fix that before asking campaigns to carry the message.

For the kickoff, prepare:

• A short description of the project, product and intended audience.
• The page or pages you want to promote and the action visitors should take.
• Existing account access, if an account is already in use.
• Current campaign materials and any audience or competitor notes you have.

AEOTech records the agreed objective and working scope in a Launch Spec. This gives the account owner and our campaign manager a shared reference for setup, tests and review. If a page needs work before traffic is directed to it, see landing page design; for a wider creative and development scope, start at the studio overview.

How do Search and the Yandex Advertising Network differ in a campaign?

Search and the Advertising Network are the two campaign environments covered by this service. We plan them as distinct parts of the account rather than treating one set of assumptions as suitable for both. That makes the brief, audience choices, creative and review criteria easier to inspect.

Before launch, we map each channel to the intended audience, the message to test and the destination page. We also review competitor positioning to identify how your offer can be described clearly and where your materials need more context. Competitor analysis informs campaign decisions; it does not establish what another advertiser spends or prove how its campaign performs.

The Channel Matrix records the planned channels, audience hypotheses, campaign assets and the question each test is meant to answer. If you have banner assets, they can be reviewed alongside the campaign plan; if you need new ones, see banner and video banner design. This channel-level record gives the team a usable basis for reviewing activity instead of relying on a single blended summary.

What does Yandex Direct campaign management include?

The exact work is agreed before execution. For a new account, we organize the setup around the project information and campaign requirements. For an existing account, we review its current structure and clarify which parts are in scope before making changes.

Campaign management includes preparing and launching agreed campaigns, reviewing their activity, and organizing audience tests. Each test should have a clear purpose: for example, comparing audience directions or checking whether a message is relevant to the intended audience. We document what was changed and what the team should consider next; we do not present a test as proof beyond what the available campaign record supports.

The Run Log keeps a practical record of work and decisions. The Readout summarizes the activity against the objectives and scope agreed at the start. If campaign work exposes a need for a product interface or a more complete destination, web and mobile application development can be scoped separately. Deliverables and responsibilities are confirmed in the Launch Spec before work begins.

How do we start and review a Yandex Direct engagement?

The schedule is set after we know whether the account needs setup, what assets are available and how much campaign work is in scope. This avoids assigning a generic timeline to accounts with different starting points. The first decision is whether the project is ready to launch or needs account, page or creative preparation first.

At kickoff, AEOTech uses a Spec Review to confirm the Launch Spec, access, materials and approval responsibilities. You know who supplies each item and who reviews campaign changes before launch. During the work, the Run Log records campaign activity and decisions so the final Readout has context.

To scope the engagement, send the account status, project objective, intended audience, destination page and any existing campaign materials. We will review these inputs, identify the setup and management scope, and confirm the fee basis and reporting format before launch. For a broader view of the working relationship, see how we work.

How are the management fee and Yandex advertising budget handled?

The management fee and media budget are separate. The fee covers the agreed account and campaign management work; the advertising budget is paid to Yandex. We agree the management fee as a share of that budget for the particular project, after clarifying its channels, account status and responsibilities.

Before kickoff, confirm who controls the account, who will fund advertising, who approves materials and how campaign changes are authorized. These details prevent confusion between the agency’s management work and the client’s direct advertising spend. The Launch Spec records the agreed scope and fee basis, while the Readout reports on the work delivered against that scope.

There is no universal package implied by the service description. A setup-only engagement and ongoing campaign management require different scopes, so we confirm what is included rather than assigning a generic rate. To discuss the project, send the account status and campaign objective through contact; we will return a scoped outline for review.

What can the Yandex Direct team control?

Our responsibility is to deliver the account and campaign work agreed in the Launch Spec, keep the Run Log and report activity in the Readout. The client can review the campaign materials, provide approvals and see the account activity available to them. These are concrete controls for managing the engagement.

Yandex Direct controls ad review, approval and delivery across Search and the Advertising Network. We cannot promise approval, a specific placement, a set level of reach, clicks or conversions; those outcomes are not agency deliverables. We can confirm the work performed, the campaign scope and the records supplied for review.

If the project also needs visibility beyond paid campaigns, assess those tasks separately rather than treating them as part of Yandex Direct management. Relevant adjacent work may include PR and media or community growth and engagement. Send the objective, account status and destination page, and we will confirm whether Yandex Direct is an appropriate part of the plan and what work to scope.

Prices

Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.

How it works

1. Send the project briefShare the campaign objective, audience, destination page and account status. Include available materials and the person responsible for approvals.
2. Review the scopeWe check the account and preparation needs, then confirm the Launch Spec, fee basis, responsibilities and reporting format.
3. Plan channels and testsWe prepare the Channel Matrix for Search and the Advertising Network, including the intended audience tests and campaign assets.
4. Launch and manageWe carry out the agreed setup and campaign work, record decisions and activity in the Run Log, and coordinate approvals.
5. Review the workWe share a Readout against the agreed objectives and scope, then identify the next practical action.